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New breed of hotels check into Atlanta market
Smaller establishments cater to more affluent travelers

Atlanta Business Chronicle - Friday, March 2, 2007 - by Doug DeLoach Contributing writer

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With large, nationally branded hotels saturating the Atlanta market, boutique hotels -- smaller establishments that cater to more affluent travelers -- are the hottest trend in hospitality. …

"It's a positive perfect storm, if you want to think about it that way," said Paul Breslin, managing director of Panther Hospitality Holdings LLC, a hotel development company focused on the Southeast.

Among the contributing factors to the favorable boutique hotel climate is the age-old law of supply and demand. Breslin said despite the 3,000 new hotel rooms coming on line in Atlanta in the next two to three years, there are still not enough hotels catering to the individual business traveler, conventioneer or leisure guest who wants to enjoy the city from a smaller, more intimate perspective.

He added that rising construction costs are fueling the boutique hotel boom. …

Breslin said he expects more than 11 boutique properties -- which he is defining as hotels with less than 200 rooms -- constructed in Atlanta over the next few years.

He said the National Trust Historic Hotels of America, a program of the National Trust for Historic Preservation, has more than doubled its registry in recent years, and there have always been more small, unbranded hotels than large national hotels in the United States.

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